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The palette that generated over $1 billion in sales in its eight years on the market is equipped with a vegan formula and longer mirror.
August 4, 2024
By: Lianna Albrizio
Associate Editor
Urban Decay is re-releasing its original Naked Eyeshadow Palette on Aug. 4, six years after it was discontinued. Before launching in 2010, the Naked Palette was conceived when the Urban Decay product development team was asked what four eyeshadows they would bring if stranded on a desert island. After reviewing the four selected hues, it was evident there were more than four standard nudes. Enter the birth of Naked. From there, more than 30 million palettes were sold with a generation of m...
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